Still selling price?

If you are still marketing on savings, your message may be falling on deaf ears.

Look at the P&C market commercials; 15 minutes can save you 15% or more, 7 1/2 minutes can save you money, call us and we will show you all kinds of rates, etc...

Now how many seniors do you have as clients who have had the same auto & home policy for 5, 10, 15+ years.  Sure, they may be able to save money, but at what cost?  

Trust and good service can outweigh savings.  Sure, they can save money but will they get good service?  Can they trust this new company that is more concerned about saving them money?

Start to focus on trust and quality, and let the amateur agents focus on cost.