Wednesday, October 23, 2013

Use of the Medicare Name

Thinking about using the Medicare name on your website, business cards or any other materials?
READ THIS FIRST!


Medicare Marketing Guidelines  30.11 Use of the Medicare Name
Section 1140 of the Social Security Act
CMS reminds all plan sponsors that under section 1140 of the Social Security Act, 42 U.S.C. 1320b–10, it is forbidden for any person to use words or symbols, including “Medicare”, “Centers for Medicare and Medicaid Services”, “Department of Health and Human Services”, “Health and Human Services”, in a manner that would convey the false impression that the business or product is approved, endorsed, or authorized by Medicare or any other government agency. This rule extends to downstream contractors who may be directly or indirectly involved in marketing Medicare plans. Plan sponsors should assure that their subcontractors are not using the Medicare name in a misleading manner.